Google eBook deal could provide interaction with ads

by Patricia Presti - 3 weeks ago

June 2, 2009: "Google will begin selling ebooks this year, the Mountain View, Calif. company confirmed Monday. Industry watchers believe the decision strengthens Google's position to compete better with Amazon as well as its play in banner advertising, although it's too early to tell whether paid search campaigns will become part of this move. Google had announced a partnership with Sony in March that made 500,000 public domain book titles available to U.S. consumers for free. The out-of-copyright books were published in 1923 or earlier. The agreement made available more than 600,000 titles from its eBook Store, which overshadowed announcements for the closed-format titles that consumers can only read on Amazon's Kindle..."

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